Organization

Veepro Holland is the information center for Dutch (dairy) livestock. Our main goal is to support the export of dairy cattle and small ruminants, along with their semen and embryos all over the world.

  • Giving information about the latest developments in the Dutch dairy sector, such as cattle improvement and animal health.
  • Supporting dairy farming by means of practical training courses, management manuals.
  • Acting as an intermediate between authorities and the private sector concerning export conditions.

Our goals of the organization are to facilitate the export of Dutch genetics. Dutch genetics refers to breeding cattle (mainly pregnant heifers of the Holstein-Friesian breed), small ruminants and their semen and embryos. The organization was founded in 1969 by the Agricultural Board, the Royal Dutch Cattle Syndicate (NRS) and the Royal Cooperative Friesian Cattle Syndicate (FRS).

Our organization works in close contact with the Dutch Ministry of Economic Affairs, the Netherlands Food and Consumer Product Safety Authority (NVWA) which, together with Veepro Holland, prepare the health certificates for the export of livestock for the Farmers’ Union (LTO), the GD Animal Health Service, cattle improvement organizations and exporters of dairy cattle and small ruminants, semen and embryos.

The Netherlands is the cradle of the worldwide famous Holstein-Friesian cows. As early as the 19th century, the first Friesian-Dutch cows were exported to the U.S. and Canada. As the 20th century progressed, the black and white cows spread out all over Europe and the rest of the world. Since 1990, the Netherlands has a leading position when it comes to genetic quality of the black or red and white Holstein-Friesian cows. Besides the Holstein Friesian cows, in no way inferior, are the Flechvieh, Blaarkop, Jersey cows and more. Click here to read more about various cattle or sheep or goat breeds that we are able to export from the Netherlands.

Veepro Holland works all over the world. In the past decennia there have been contacts with more than 100 countries. The main tasks of Veepro Holland are information, management and trade support.
Veepro Holland gives information about dairy cattle improvement and health care. We support dairy husbandry, improvement and health care and we try to prevent and remove veterinary, zootechnical and other trade barriers. Veepro Holland does this by organizing exhibitions, information tours, seminars, trade missions, management manuals and by advising authorities in the Netherlands and abroad. For example; advising the NVWA with the preparation of health certificates, advising the GD Animal Health Service and cattle improvement organizations; advising dairy farmers and exporters of dairy cattle, semen and embryos; supporting the Dutch Chief Veterinary Officer etc.

The Dutch dairy cow population primarily owes its high quality to its genetic potential. The basis for this genetic potential can be found in the high level of participation of Dutch dairy farmers in breeding activities. For more information click here.

Despite the quality of a herd regarding their genetic potential, without proper management and health care, the Holstein-Friesians wouldn’t be able to live up to their genetic potential. Optimal hygienic care, accurately balanced feeding, adequate climate control, and optimal care with regard to health, udders and feet and legs are essential to optimize the genetic potential of the animals. For more information management of animal health click here.
The Netherlands has an integrated system of education, research, and consultancy. The objective is continuous education of dairy farmers.

This combination of genetic potential, optimal dairy management, and animal health surveillance, has created the Dutch Holstein Friesian cow. Our HF cows belong to the top dairy producers of the world for many years now.
in 2020 the black and white Holstein-Friesians in milk recording produce an average of 9,563 kg in 305 days, and the red and whites 8,667 kg. The fat and protein production of both the black and whites and red and whites is extremely high (fat % 4,29 resp. 4,49 and protein % 3,52 and 3,62) The Dutch-bred bulls, without exception, hold high positions in international rankings.
Therefore, it is not surprising that the Netherlands exports several ten thousands in-calf heifers, millions of doses of semen and hundreds of embryos per year.

The key words for the success of Dutch dairy farming are cooperation (between dairy farmers, between dairy farmers and organizations, between dairy farmers and the government) and competition. At first glance these are two contradictory factors, but in reality, they are the perfect breeding ground for top level dairy farming.

The SDG goals are 17 goals designed to achieve a better and more sustainable future. Based on these goals The Netherlands developed the LNV-vision: implementing circular agriculture for a sustainable agriculture production. Veepro Holland adds to this vison through closing the cycles by creating partnerships between farmers, suppliers and buyers to close the cycles of food and waste. Thanks to our consultancy, our knowledge on optimal usage of animals with as little as possible emission, will spread across the world. Through the moving of cattle, we strengthen the economical position of farmers in the entire world and deliver a solution for hunger and poverty. For more info click here.